Z4 Consulting

BLOG

Put a little muscle in your hustle

Easy Digital Tactics to Drive Local Business Labor Day Weekend
Photo by Choreograph/iStock / Getty Images
Photo by Choreograph/iStock / Getty Images

Another holiday weekend is around the corner. What does this mean for most small business owners? Work. Yup, we work. My husband will be traveling so it's me and the two little ones who'll, no doubt, be pulling out of those apron strings I don't wear. As I started searching for "things to do labor day weekend in xyz city" it got me thinking, and writing...

GET ONLINE TO DRIVE OFFLINE TRAFFIC TO YOUR LOCAL BUSINESS THIS HOLIDAY WEEKEND

  1. Consider how you can attract families or make your brand/product/business appeal to parents with kids in tow - childcare or entertainment for kids, kids eat free, kids swag bags, or even just balloons...they're amazingly entertaining 🎈
  2. Update your directory listings with your holiday hours (at least cover the basics by updating your Google My Business, Yelp, and Facebook pages) 💻
  3. Use these same listings and outlets to announce special offers if this is an off-peak time for sales - discounts, free samples or consultations, complimentary introduction classes, bring a friend and each gets a reward, etc. 🎁
  4. Make an event of it - even if it's just a step more than your average business day, creating an 'event' makes it feel like something special for people. It's a holiday weekend, they don't want to do what they do every other weekend 📆
  5. Create the 'event' on Facebook, making it more visible and easily sharable for people to invite others - update it regularly as the holiday approaches, staying relevant with your content 📬
  6. Consider a paid ad on Facebook and Instagram to get more awareness for your event/business, especially if you've developed special offers or events for the holiday
  7. Cross promote your event on all your digital outlets - blog, social, mobile notifications, email, etc. 📤
  8. And, of course, don't forget to capitalize on in-the-moment content opportunities through Facebook live, tweets with event hashtag, and Instagram Stories, snaps, etc. People want to go where people want to go - show them what they're missing and watch your crowds grow in real-time!

Now, back to figuring out what events I'll be headed to myself+2 next weekend...

Social Media Packages to Get the Conversation Started

We all know we need to get 'social' and start engaging with potential customers on the big bad web, but it's HARD. And we know this. We understand. We live and breathe this jazz. We also understand that busy, hard-working business owners often don't know what to ask for - so we took care of that too.

Introducing our Social Media Packages, a thought-starter to get you thinking. We might know what you need, or we may not - so like everything we offer it's flexible. You can add-on, cut back or shoot for the moon. But to be great you have to GET STARTED. Let's talk

Social Starter

CONTENT CREATION

This service includes creating new social media accounts (if required) to establish a presence for your business. Z4 will research, write/develop and publish a monthly calendar for Facebook, Twitter, Instagram and LinkedIn (or other channel as needed). This monthly package will also include two original blog posts for your website to keep content fresh and aid your SEO efforts. Package rates start at $1200 and vary based on content/channel needs. 

I WANT TO START

Community Builder

CONTENT & COMMUNITY MANAGEMENT

This service includes creating new social media accounts (if required) to establish a presence for your business. Z4 will research, write/develop and publish a monthly calendar for Facebook, Twitter, Instagram and LinkedIn (or other channel as needed). Community Management will include monitoring brand conversations, addressing customer comments, and actively engaging in real-time. This monthly package will also include two original blog posts for your website to keep content fresh and aid your SEO efforts. Package rates start at $1750 and vary based on content/channel needs.

I WANT TO BUILD

Promoter

CONTENT, COMMUNITY & PAID PROMOTION

This service includes creating new social media accounts (if required) to establish a presence for your business. Z4 will research, write/develop and publish a monthly calendar for Facebook, Twitter, Instagram and LinkedIn (or other channel as needed). Community Management will include monitoring brand conversations, addressing customer comments, and actively engaging in real-time. This monthly package will also include two original blog posts for your website to keep content fresh and aid your SEO efforts. In order to boost organic efforts content will be promoted (via Facebook Advertising) based on your requested budget/spend. Ads will be monitored daily and optimized as needed. Package rates start at $2200 and vary based on content, channel and advertising needs. Advertising spend is additional/billed to client directly. 

I WANT TO PROMOTE

Our full list of services include strategy, content and management for social media, content marketing, email marketing, event marketing, Facebook Advertising, Google AdWords; website creation/build, website copywriting, blog posts and content management; and hands-on training for business owners/employees on all services listed. Let's talk about your needs and build a customized package to service and grow your business today!