WEBSITE: BUILD, COPY & CONTENT, MANAGEMENT
Just building your home online or need a site remodel and want to keep it fresh? Let's start here.
We can work with budgets of all sizes, starting with templated websites with custom content to fully designed sites. Z4 will consult on web copy and content and write/develop as needed. We offer full website management services based on your level of knowledge and needs. Our flexible approach to client services allows you to work alongside us and learn the skills you need or want to handle more of your marketing as desired.
CONTENT: STRATEGY, DEVELOPMENT, PROMOTION
Ready to take it to the next level and really put some muscle behind that hustle? Let's amp it up.
So you're online and doing all the things but need to get real. What are the right channels to get the most from your content marketing efforts? And how do you drive engagement and get attention once you're there? Enter STRATEGY. PLAN. FOCUSED EFFORTS. We can develop a strategy and related content to execute across multiple channels, and layer that with a paid social advertising spend to reach your ideal target audience and drive action. Our flexible approach to client services allows you to work alongside us and learn the skills you need or want to handle more of your marketing as desired.
SOCIAL MEDIA: CHANNEL STRATEGY & MANAGEMENT
Time to expand your digital footprint and start listening and engaging with potential customers online? Let's get social.
Are you currently active but not driving engagement from your audience? Or need to get social but don't know where to start? We offer full social media management services based on your level of knowledge and needs. We can develop content and execute across multiple channels, manage online communities and monitor brand reputation, or simply educate your team/management on trends and offer strategic suggestions to improve your online presence. Our flexible approach to client services allows you to work alongside us and learn the skills you need or want to handle more of your marketing as desired.
COACHING: HANDS ON FOR SOCIAL, CONTENT, PLANNING AND HOW-TO
Interested in working one-on-one to enhance your social media or content creative skills? We also work with teams for group trainings.
Virtual trainings are catered to your extremely personal needs and can be offered once or ongoing — for you or a team event.
Let's schedule a call to learn more about your business needs and we can customize a plan built just for you.
“We starting working with Lisa and Z4 Consulting to launch our digital presence (specifically Facebook and blog) early 2018. As an Assisted Living Facility, our social media presence needed a sophisticated approach to deal with sensitive subject matter and Lisa was acutely aware of that distinction and was able to help strategically guide us through this process. What began as a Facebook strategy and content calendar, grew into Z4 redesigning and building a brand new website for The Ambassador, launching our email marketing efforts, designing online banner ads for local website promotion, running digital advertising campaigns on Facebook, and writing regular posts for our blog (handling interviews, video coordination and photography where needed). We continue to be impressed with their follow up, prompt attention to our needs, and thorough reporting of their efforts to keep us fully informed of our ROI.” — Jean Dunphy, VP at The Ambassador of Scarsdale
OWNER & LEAD DIGITAL STRATEGIST
Lisa is the Owner and Lead Digital Strategist of Z4 Consulting, LLC. With over 15 years of experience in digital marketing, media, and events, Lisa Zawacki has led a career focused on providing exceptional client service while continually driving projects to completion – through persistence and focus on immediate goals and long-term objectives.
FRANKLIN & MARSHALL COLLEGE
B.A. Business Management, 2002
NATL ACADEMY OF SPORTS MEDICINE
Certified Personal Trainer, 2015
Group Personal Training, 2016
Perinatal Specialist, 2017
Certified Nutrition Coach Pn1, 2015
EQUINOX INSTITUTE OF PILATES
Classical Pilates Mat, 2017
• Director of Marketing, 2015-2018
Surefire Local, online marketing and technology company
• Senior Social Strategist, 2012-2015
DMI, Inc, global creative advertising agency
• Other sales & marketing roles have included Social Media Marketing Lead, Marketing & PR Executive, Online Community Specialist, Director of Catering & Conference Services and Editorial Associate
Personal Passions & Pursuits
As a Mom to two young children and wife of a traveling husband and 20-year veteran of the United States Marine Corps, time spent with family is what fuels me. I use that fuel to power my business, rides on my Peloton bike, and olympic lifts at the gym.